Finding patterns in chaos

I make sense of complexity by designing not just products, but the systems, teams, and conversations that drive impact.

⭐️ Work I am really proud of ⭐️

They are a reflection of what I care about deeply, aligning teams with purpose and building products that feel beautifully crafted.

Redesign share and access control

Make permissions feel transparent and intuitive, so users can share APIs confidently without second-guessing access.

Increased conversion from 8% to 27%, leading to all time high WAU

Creating workspaces

Case study

Case study

Enable developers to set up workspaces faster, so that time to share collection reduces and more workspaces are active.

We didn't achieve success in this project, but we had a lot of learnings

Creating workspaces

Case study

Case study

Enable developers to set up workspaces faster, so that time to share collection reduces and more workspaces are active.

We didn't achieve success in this project, but we had a lot of learnings

API Collaboration - why does it matter?

White paper

White paper

Align product strategy to real-world needs, by studying developer behaviours and uncovering gaps in collaboration and API development.

Foundational for our 2024-26 product strategy.

Workspace Updates

Case study

Case study

Give teams a simple, structured way to announce API changes, celebrate progress & keep developers in the loop.

Used by LinkedIn, PayPal, Salesforce and many more to share API updates

API Collaboration - why does it matter?

White paper

White paper

Align product strategy to real-world needs, by studying developer behaviours and uncovering gaps in collaboration and API development.

Foundational for our 2024-26 product strategy.

Workspace updates

Case Study

Give teams a simple, structured way to announce API changes, celebrate progress, and keep developers in the loop.

Used by LinkedIn, PayPal, Salesforce and many more to share API updates

Creating workspaces

Case Study

Enable developers to set up workspaces faster, so that time to share collection reduces and more workspaces are active.

We didn't achieve success in this project, but we had a lot of learnings

API Collaboration - why does it matter?

White paper

Align product strategy to real-world needs, by studying developer behaviours and uncovering gaps in collaboration and API development.

Foundational for our 2024-26 product strategy.

A modern API editor

Why shouldn’t building APIs feel easy, composable and elegant? Beauty may be subjective, but it sparks desire.

As more people rely on APIs, the tools they use need to feel intuitive, approachable and empowering.

Redesign share & access control

Make permissions feel transparent and intuitive, so users can share APIs confidently without second-guessing access.

Increased conversion from 8% to 27%, leading to all time high WAU

Workspace Updates

Case study

Case study

Give teams a simple, structured way to announce API changes, celebrate progress & keep developers in the loop.

Used by LinkedIn, PayPal, Salesforce and many more to share API updates

What I spend most of my time thinking about…

What I spend most of
my thinking about…

  • Workflows • Pain Points • Opportunity •

Measuring success as a design leader

As a leader, driving business growth is essential, but it’s only part of the story. I believe success also comes from building strong culture and sustainable ways of working.

ARR and WAU

Improve core business goals by delivering simpler, streamlined experiences

ARR and WAU

Improve core business goals by delivering simpler, streamlined experiences

ARR and WAU

Improve core business goals by delivering simpler, streamlined experiences

Ship every 2 weeks

Quality is derived over time and design <> eng must craft it together, with synergy

Ship every 2 weeks

Quality is derived over time and design <> eng must craft it together, with synergy

Ship every 2 weeks

Quality is derived over time and design <> eng must craft it together, with synergy

Practical Empathy

Understand who you work with, so you can align, adapt, and actually ship.

Practical Empathy

Understand who you work with, so you can align, adapt, and actually ship.

Practical empathy

Understand who you work with, so you can align, adapt, and actually ship.

Practical empathy

Understand who you work with, so you can align, adapt, and actually ship.

5 designers

Built a diverse team and helped shape a design culture grounded in empathy, systems, quality, and beauty.

Taanvi has been the bedrock of the design leadership team. In the last quarter, she has been the spearhead for several different initiatives that have been getting the team closer to customers. She's also been consistently proving her worth as a people manager by setting the right user centric culture for her team members and enabling the more senior folks like Jeroen to really shine. All in all, she is the most mature design leader when it comes to product and UX strategy.
Vineet Kumar

My principles

They help me stay focused, feel energised and work in ways that feel true to who I am.

Believe you can win

It’s not about always winning, it’s about showing up with belief, focus, and resilience. This mindset helps me adapt, make hard calls, and move forward.

Believe you can win

It’s not about always winning, it’s about showing up with belief, focus, and resilience. This mindset helps me adapt, make hard calls, and move forward.

Believe you can win

It’s not about always winning, it’s about showing up with belief, focus, and resilience. This mindset helps me adapt, make hard calls, and move forward.

Align purpose with passion

When people care deeply, they show up with creativity, emotion, and drive. Tapping into that, through how I hire, coach, and lead, is what makes ambitious goals possible.

Align purpose with passion

When people care deeply, they show up with creativity, emotion, and drive. Tapping into that, through how I hire, coach, and lead, is what makes ambitious goals possible.

Align purpose with passion

When people care deeply, they show up with creativity, emotion, and drive. Tapping into that, through how I hire, coach, and lead, is what makes ambitious goals possible.

Be precise with feedback

Feedback keeps us aligned when it's mutual, meaningful and followed through. It builds trust and makes space for every voice.

Be precise with feedback

Feedback keeps us aligned when it's mutual, meaningful and followed through. It builds trust and makes space for every voice.

Be precise with feedback

Feedback keeps us aligned when it's mutual, meaningful and followed through. It builds trust and makes space for every voice.